Traditional lists are static databases - often outdated before you receive them. First In monitors real-time business activity across multiple data sources:

New incorporations are identified within 48 hours of filing

Overdue accounts trigger alerts the day they miss deadlines

Growth signals like hiring sprees or revenue jumps are caught as they happen

MTD compliance gaps are spotted before penalties hit

You're not buying old data - you're getting intelligence on businesses at their exact moment of need. While list buyers are calling companies that found accountants months ago, you're reaching businesses that need help this week.

We've completely rebuilt our targeting to solve this. Our current data shows:

80% have NO accountant - new incorporations, sole traders going limited

10% are actively looking - posting job ads for "Accountant" or "Bookkeeper" (clear need signals)

10% are growth/transition stage - may have an accountant but showing expansion pain

We specifically filter OUT established businesses with stable accounting relationships. If they're happy where they are, you won't waste time on them. Every lead shows at least one "switching signal."

Based on current user data and assuming you send emails consistently:

Week 1: First responses start (typically 3-5% response rate)

Week 2-3: First sales conversations and demos

Week 4: Most firms close their first deal

Month 2-3: Predictable pipeline building

The key is consistency - firms spending 30-60 minutes weekly see results fastest. One user who spent 2 hours/week generated 5 leads in their first month. Skip weeks, and the timeline extends.

Absolutely - and we encourage it. Here's how it works:

We provide the framework - proven structure, key trigger points, compelling hooks

You add your voice - tweak the tone, add your credentials, include specific services

Smart personalization - each email references the specific trigger (e.g., "I noticed you incorporated last Tuesday...")

Most users spend 1-2 minutes per email on light customization. Some send as-is and still see results. It's your choice.

High-intent means they have both need and urgency. We score leads based on multiple signals:

Highest Intent:

Just incorporated (need accountant NOW)

Overdue filings (facing penalties)

Failed MTD compliance check (regulatory deadline)

Just lost their accountant (public filing shows change)

Strong Intent:

Rapid growth (30%+ revenue increase)

Hiring finance roles (overwhelmed internally)

First-time employers (need payroll help)

Not Random - every lead scores 7+ out of 10 on our intent matrix. No "maybe they need help someday" prospects.

We guarantee quality leads and proven systems, not specific conversion rates. Here's why:

What we DO guarantee:

Exclusive leads (never resold)

80%+ will have no current accountant

Real business triggers, not guesswork

Technical support and optimization help

What affects YOUR conversions:

Email deliverability

Your own marketing & pricing

Local market competition

Realistic expectations: Most firms see 2-5% response rates and close 20-30% of responses. At 500 leads/month, that's 10-25 conversations and 2-7 new clients.

We can't guarantee you'll close deals, but we guarantee you'll have exclusive conversations your competitors won't.