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Digital Marketing for Accountants that works

Digital marketing for accountants that handles the entire client acquisition: digital marketing, appointment setting, fractional sales and technical AI onboarding agents, working together as a fractional growth function inside your practice. Backed by a full refund guarantee.

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Fiscal Flow is a fractional growth function for accounting firms. It facilitates the entire client acquisition, from the first click to a client set up in your practice, and guarantees its work.

Digital marketing for accountants from Fiscal Flow founders Matt Hearnden and Will Pettifor, standing side by side
  • Appointment bookedTuesday, 09:00, example
  • Appointment bookedWednesday, 15:30, example
  • Appointment bookedFriday, 11:00, example
  • £321,020 of pipeline from £5,395 of ad spendAcross our client ad accounts
  • Guaranteed to work, or a full refundTarget written in before you sign
Rated Great on Trustpilot

What goes in, and the pipeline it produces

Every channel is measured the same way, so you can see what each one is worth before you choose where the budget goes. We have worked with over 70 accounting firms in the UK and US.

Cold email

Contacts26,224
Pipeline value£232,800

Four client campaigns

Meta ads

Ad spend£5,395
Pipeline value£321,020

£60 for every £1, across client accounts

Search

Ranked keywords178
Pipeline value£44,820

Wings Online Filings: 154 enquiries and 46 clients won this year

See every campaign in the portfolio

Pipeline value is modelled: qualified leads multiplied by each firm’s average annual fee per client, £2,400 unless a firm’s own records show a different fee (Linktax £420, Set Up Stateside £2,500). It measures opportunity, not revenue. Meta lifetime spend, GoHighLevel, Instantly and DataForSEO, 30 October 2026.

Trustpilot

“Generated a large number of leads for our business which we could never have reached or managed on our own.”

Chris
Trustpilot

“As an accountancy practice, we wanted a partner who understood our sector, and they’ve delivered on that from day one.”

Niall O’Driscoll FCMA, OD Accountants
Trustpilot

“Great persistent marketing with good long term results.”

Stuart

Niching down won’t fix your marketing. This will.

Most firms are not short of marketing ideas. They leak at four points between a stranger and a signed client, and a narrower niche only narrows the same leak.

  1. Not enough genuinely qualified leadsDigital marketing
  2. Not enough of them booked into appointmentsAppointment setting
  3. Too few of them convertFractional sales
  4. Too much money lost in onboardingTechnical AI onboarding agents

Fiscal Flow’s system fixes all four, is proven across niches, and we guarantee our work.

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One fractional growth function, from the first click to a client set up in your practice

Digital marketing for accountants only pays when it ends in signed, set-up clients, so we run every step between the first click and the first job, inside your practice.

Digital marketing

One brand, one site that wins clients and one set of channels feeding one pipeline, filtered by a quiz so only genuinely qualified firms and clients enquire.

Brand, web and SEOOrganic, socials and paidOutbound email

Fixes leak one. See how.

Appointment setting

The quiz, an AI setter and the calendar book qualified leads into your diary and follow up the ones who hesitate, without depending on your time.

Fixes leak two. See how.

Fractional sales

Sales expertise and CRM follow-up that carry a booked call through to a signed client, with every stage tracked to pipeline value.

Fixes leak three. See how.

Technical AI onboarding agents

Agents connected to your own practice systems collect the details, run the checks and set the client up, so a signed client does not stall or drop out before their first job.

Fixes leak four. See how.

Behind all four, a live dashboard and a monthly strategy call report pipeline value, enquiries, appointments and clients against the target we agreed.

Everything between a stranger and a signed client, run for you

Agencies sell each of these separately. You get all of it as one system, with the risk on us.

What agencies sell separately

  • Meta ads management
  • Video ad creative
  • SEO retainer
  • Weekly blogging
  • Fractional marketing director
  • Website design
  • Social media management
  • Bespoke CRM with automations
  • AI lead procurement and booking
  • Appointment setting
  • Fractional sales
  • Onboarding automation

One small monthly fee, plus a share of the fees from clients we sign.

Guaranteed to work, or a full refund.

A roadmap you can hold us to

Three phases, each with what it adds and the questions firm owners ask at that stage.

  1. Day 1

    Agree the target

    We write your target into the agreement before you sign. The 90 days are measured against it.

    Target and planGuarantee
    What is included in digital marketing for accountants?

    The services run together as one fractional growth function: digital marketing, SEO and AI search visibility that bring in qualified leads, appointment setting that books them, fractional sales that converts them, and technical AI onboarding agents that set the signed client up in your practice. You keep everything we build.

    How is the target for my firm agreed?

    We write the target into the agreement before you sign, based on your firm, your niche and your capacity. The guarantee is measured against that target.

  2. Days 1 to 7

    Build and go live

    Site, tracking, CRM and ads are built and running by day 7. Qualified leads reach your diary by day 10.

    Digital marketingAppointment settingAI onboarding agents
    What does digital marketing for accountants cost?

    One small monthly fee, plus a share of the fees from clients we sign, so our income rises only when yours does. We agree the exact terms on the strategy call, before you commit.

    Do you work with a competitor of my firm?

    No. We do not partner with a direct competitor, another firm specialising in your niche.

  3. Days 10 to 90

    Optimise and check the target

    We tune the ads at day 30, say plainly whether you are on pace at day 60, and check the target at day 90.

    Fractional salesMonthly strategy call
    How does the guarantee work?

    Your target is written into the agreement. If we miss it at day 90, you get a full refund and keep everything we built.

    How will I know whether it is working?

    A live dashboard and a monthly strategy call report pipeline value, enquiries, appointments and clients, against the target we agreed.

A portfolio of live campaigns

Real ads, real sites and real numbers, each tied to pipeline value. Open the portfolio for the websites, the cold emails and the search results behind them.

Accrue Accounting Meta ad, a short video with the headline on screen
Ad spend£468
Pipeline value£120,000

Accrue Accounting

 One Abacus Meta ad, a short video with the headline on screen
Ad budget£16 a day
Pipeline valueBuilding

One Abacus

 Linktax Meta ad, a short video with the headline on screen
Ad spend£865
Pipeline value£42,420

Linktax

 Set Up Stateside Meta ad, a short video with the headline on screen
Ad spend£3,356
Pipeline value£65,000

Set Up Stateside

See the full portfolio

Two experts, two different problems

Matt makes sure your team can run it. Will designs the system that brings clients in.

Matt Hearnden and Will Pettifor, the founders of Fiscal Flow, standing side by side with arms crossed

Matt Hearnden

Commercial Director

Matt Hearnden is Commercial Director at Fiscal Flow. With a background in transformation and change management, he specialises in translating commercial goals into operational reality, so growth plans are backed by the structure and buy-in needed to deliver them.

Ask Matt about onboarding, operations and getting a team to adopt a change.

Will Pettifor

Sales and Marketing Engineer, MEng

Will Pettifor is the founder of Fiscal Flow and its Sales and Marketing Engineer. An MEng by training, he uses systems thinking to solve marketing, offer and sales problems for accounting firms and unlock real scale.

Ask Will about offers, outbound, sales and scaling a practice.

Read the founder story

Not ready to talk? Check whether the system fits your firm

Three questions, one at a time. You see the result straight away, with no email needed.

More questions from firm owners

Will niching down fix my marketing?

Niching down sharpens the message, but it does not fix a leak. If leads are few, unbooked, unconverted or lost in onboarding, a narrower niche only narrows the same leak. The system fixes each of the four points.

How is this different from a lead generation agency?

Lead agencies hand over enquiries. We facilitate the entire client acquisition, from first click to a client set up in your practice, and we measure it in pipeline value and clients, not clicks.

Do I need an existing website or CRM?

No. We work with what you have, or build what is missing as part of the system.

What do you need from me?

Two to four hours to start: an intake form, an onboarding call and access to your accounts. After that, a monthly strategy call and your time on the booked calls.

Shall we get your system live?

On a strategy call we look at where your firm leaks between a stranger and a signed client, agree a target in writing, and show you what the first 90 days would look like. If we are not the right fit, we say so.

  • 7 daysfrom kick-off to your system going live
  • 90 daysto hit your target, or a full refund
  • 2 to 4 hoursof your time to get started

We take a limited number of firms per niche and per area. If your slot is available, we work with only one firm like yours and no direct competitors while you are a partner.

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Prefer to start smaller? Ask about the 20-day sprint, fully refunded if we miss the agreed target.

Explore how we help accounting firms grow