The accounting firms that grow predictably don't start with an ad.
They start with a Revenue Map.
Before we decide what to run, we work out:
- Who you want more of.
- Why they should choose you.
- Where they can be reached.
- What they're worth to you.
- How many you need.
- And what the acquisition system needs to produce every month.
Or read on to see how it works.
The Revenue Map
- £1mtarget
- £2,400average client value a year
- 375clients required
- 6.25new clients a month
- ~27leads a month
- Acquisition system
Worked for a firm going from £100k to £1m over five years. Your map uses your numbers.
Then we build the system around the numbers.
Find the right market
Identify the industries, characteristics and client types that make sense for the firm.
Find your edge
Work out why those clients should choose you instead of another accounting firm.
Build the brand
Turn that positioning into something prospects can understand and trust.
Build acquisition
Create the channels that consistently put those prospects into the system.
Qualify and convert
Make sure your team spends time on the opportunities worth having.
Prads went from the system being the problem to 33 new clients in four months.
33
new clients in 4 months
The point isn't the number. It's that the acquisition was built around a deliberate target rather than hoping the next client would come from somewhere.
How we get paid: 10% of the first-year fees we create.
No retainer. No set-up fee. Nothing paid upfront, and nothing paid on a promise of results.
We invoice as the fees come in, not before.
When a client the system brought you pays their monthly fee, we invoice 10% of it. A £200 a month client means £20 a month to us, for their first twelve months, and then nothing. If they leave early, the invoices stop. If the system brings you nobody, you never hear from our accounts department.
The one cost that isn't ours is ad spend, paid to the platform, from around £300 a month. That is the fuel the system runs on.
Who this is for. And who it isn't.
We turn firms away every week. That is what keeps the partnership working for the ones we take on.
A Growth Partner is
- An owner building a real business, with a target for where the firm should be in five years.
- Able to take on new clients now, a real number each month, not a hopeful one.
- Ready to grow capacity, or to replace lower-value clients with better ones as they arrive.
- Mostly referral-led today and tired of growth that arrives when it feels like it.
- Working mainly with business clients, and clear on the kind they want more of.
- Able to fund the ad spend, because our fee only arrives when the clients do.
This won't work if
- The firm is a well-paid job you are happy to keep at its current size.
- You are full, with no plan to hire or to let the wrong clients go.
- You would take any enquiry that lands, whoever it is.
- You want more marketing, but no target for what it should produce.
- Almost all of your work is self-assessment.
- There is no budget for ad spend, however well the system performs.
If you want a predictable acquisition system for your accounting firm, let's map it out.
Tell us about your firm, where you want to get to and what your current acquisition looks like. If there's a fit, you'll book a strategy call with Will.
Apply to become a Growth PartnerTwo minutes, no card. Your Revenue Map is built before the call.
“We wanted a partner who understood our sector, and they've delivered on that from day one.”
Niall O'Driscoll FCMA, OD AccountantsApply to become a Growth Partner
Tell us about your firm, your target and how clients come to you today. Will reads every application himself.