Zen Chartered Accountants £108,000 of pipeline from 8,214 contacts
Zen Chartered Accountants, Creative sector. How we ran cold email and what it produced, measured in pipeline value.
- Emails sent
- 15,767
- Replies
- 322
- Interested replies
- 45
Pipeline value is modelled: qualified leads multiplied by each firm’s average annual fee per client, £2,400 unless a firm’s own records show a different fee (Linktax £420, Set Up Stateside £2,500). It measures opportunity, not revenue. Meta lifetime spend, GoHighLevel, Instantly and DataForSEO, 30 October 2026.
What happened
Zen Chartered Accountants works only with creative businesses. We built an outbound campaign that writes each email from the recipient’s Companies House record and website, so no two prospects get the same message.
Each contact receives four to five touches over about two weeks. Interested replies come back asking for a call, and each one is tracked as pipeline value.
What we built
- Company data and website research per prospect
- Personalised four to five step sequences
- 30 days of domain warm-up before sending
- Reply routing and pipeline tracking
“The cold approach was very good, didn’t sound AI, specific to my business, and timely follow up.”
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- 7 daysfrom kick-off to your system going live
- 90 daysto hit your target, or a full refund
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