Fiscal Flow £184,128 of pipeline from our own email and ads

Fiscal Flow, Our own account. How we ran email and ads and what it produced, measured in pipeline value.

Contacts1,629
Pipeline value£69,048
Ad spend£2,405
Pipeline value£115,080
Email
£69,048
Meta ads
£115,080
Total
£184,128

Pipeline value is modelled: qualified leads multiplied by each firm’s average annual fee per client, £2,400 unless a firm’s own records show a different fee (Linktax £420, Set Up Stateside £2,500). It measures opportunity, not revenue. Meta lifetime spend, GoHighLevel, Instantly and DataForSEO, 30 October 2026.

What happened

We run the same system on ourselves. Cold email to accounting firms and Meta ads to firm owners feed one pipeline, qualified by a quiz and booked into our calendar.

The pipeline is valued at £3,288 per firm, the average of the Growth Partnerships recorded in our CRM.

What we built

  • Cold email to firm owners
  • Meta ads with a strategy-call quiz
  • AI qualifier and calendar
  • Pipeline and dashboard reporting

Shall we get your system live?

On a strategy call we look at where your firm leaks between a stranger and a signed client, agree a target in writing, and show you what the first 90 days would look like. If we are not the right fit, we say so.

  • 7 daysfrom kick-off to your system going live
  • 90 daysto hit your target, or a full refund
  • 2 to 4 hoursof your time to get started

We take a limited number of firms per niche and per area. If your slot is available, we work with only one firm like yours and no direct competitors while you are a partner.

Request a strategy call

Prefer to start smaller? Ask about the 20-day sprint, fully refunded if we miss the agreed target.