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Meta Ads for Accountants that book calls, not just clicks

Meta ads for accountants that finds your next clients on Facebook and Instagram and books them straight into your diary. We have worked with over 70 accounting firms in the UK and US. Guaranteed to work, or a full refund.

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The pipeline behind it

Pipeline value is what the qualified leads are worth. Here is what it looks like on live work.

Accrue Accounting Meta ad, a short video with the headline on screen
Ad spend£468
Pipeline value£120,000

Accrue Accounting

 One Abacus Meta ad, a short video with the headline on screen
Ad budget£16 a day
Pipeline valueBuilding

One Abacus

 Linktax Meta ad, a short video with the headline on screen
Ad spend£865
Pipeline value£42,420

Linktax

 Set Up Stateside Meta ad, a short video with the headline on screen
Ad spend£3,356
Pipeline value£65,000

Set Up Stateside

Pipeline value is modelled: qualified leads multiplied by each firm’s average annual fee per client, £2,400 unless a firm’s own records show a different fee (Linktax £420, Set Up Stateside £2,500). It measures opportunity, not revenue. Meta lifetime spend, GoHighLevel, Instantly and DataForSEO, 30 October 2026.

Where firms lose clients

Most accountancy ads chase clicks. A click is not a client, and without a quiz and a calendar behind the ad, the cost per lead hides what the leads are worth.

What we run

Meta ads for accountants only pays when it ends in a signed client, so this is what runs behind it.

  • Short video ads in your niche, with the hook on screen
  • A quiz that qualifies each lead before they book
  • Server-side tracking, so Meta optimises for qualified leads
  • Weekly tuning against pipeline value

How it starts

  1. Day 1

    Agree the target

    We agree what Meta ads must deliver for your firm and write the target into the agreement before you sign.

  2. Days 1 to 7

    Build and go live

    Meta ads is built and running by day 7, with qualified leads reaching your diary by day 10.

  3. Days 10 to 90

    Tune and check

    We tune against pipeline value at day 30 and day 60, and check the target at day 90. If we miss it, you get a full refund.

What agencies sell separately

  • Meta ads management
  • Video ad creative
  • SEO retainer
  • Weekly blogging
  • Fractional marketing director
  • Website design
  • Social media management
  • Bespoke CRM with automations
  • AI lead procurement and booking
  • Appointment setting
  • Fractional sales
  • Onboarding automation

One small monthly fee, plus a share of the fees from clients we sign.

Guaranteed to work, or a full refund.

Questions firm owners ask

What does meta ads for accountants include?

Short video ads in your niche, with the hook on screen; a quiz that qualifies each lead before they book; server-side tracking, so Meta optimises for qualified leads; weekly tuning against pipeline value.

How long does meta ads for accountants take to work?

Your system is live in 7 days, qualified leads reach your diary by day 10, and your target is checked at day 90. If we miss it, you get a full refund.

How much should I spend on ads?

We start at the level your target needs and step up only where the pipeline value justifies it.

Shall we get your system live?

On a strategy call we look at where your firm leaks between a stranger and a signed client, agree a target in writing, and show you what the first 90 days would look like. If we are not the right fit, we say so.

  • 7 daysfrom kick-off to your system going live
  • 90 daysto hit your target, or a full refund
  • 2 to 4 hoursof your time to get started

We take a limited number of firms per niche and per area. If your slot is available, we work with only one firm like yours and no direct competitors while you are a partner.

Request a strategy call

Prefer to start smaller? Ask about the 20-day sprint, fully refunded if we miss the agreed target.

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